logo-urban_outfittersResearch of recent consumer trends, coupled with my own experiences as an occasional Urban Outfitters shopper, has revealed how customers are becoming increasingly more conscientious of business’s ethics. Corporate social responsibility is becoming more important to consumers, and the popular brand, Urban Outfitters, is hearing that demand from its millennial target base. The following is a research analysis on Urban Outfitter’s current position with its main consumer demographic in light of these trends.
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